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This year, Snuggle is helping America get back to the most genuine and heartfelt of acts: The Snug™, which Snuggle defines as like a hug but with more love. The iconic Snuggle Bear will offer snuggling tips and help people share a Snug leading up to Valentine's Day through a variety of social media channels – all rallying around #shareasnug.
The Snuggle Valentine Video Card is available on share.snuggle.com and allows people to choose from more than 400 names spoken by Snuggle Bear and five different video messages for friends and loved ones shareable on Facebook, Twitter, e-mail and accessible via desktop and mobile platforms.
Snuggle Bear will hit the streets of Manhattan on a SnugMobile to attempt a GUINNESS WORLD RECORDS record title of the 'most hugs given by a puppet in eight hours' on Feb. 13, 2015. Snuggle Bear will make stops all over the city, including Times Square and Columbus Circle, to invite people on board the snuggly soft bus, to share a Snug, take a Snuggle selfie, and receive a free plush Snuggle Bear to take home. Follow along on Facebook, Twitter and Instagram to join in the Snugs.