all®, America’s trusted premium laundry brand, is partnering with the Peanuts Gang, on a multi-year, integrated campaign. The centerpiece of the campaign is a TV spot featuring Pig-Pen and the other members of the Peanuts gang – Charlie Brown, Lucy, Linus and Snoopy of course – all portrayed by real kids. Print ads, TV spots, and social campaigns will portray how all Laundry has teamed up with Peanuts to become the Official Detergent of the World's Most Famous Dirty Kid. The campaign brings together America’s premium laundry brand and one of the nation’s most iconic and loved properties in an easily relatable way for moms.
all Laundry is looking for the world's dirtiest kid! For a chance to win, share your Pig-Pen's photo on using #allPigPens and #sweeps. This sweeps can be entered in the following ways:
Via Facebook: Log on to your Facebook account and upload the Photo with the hashtags #allPigPens and #sweep onto the respective Facebook pages, located at either http://www.facebook.com/alllaundry or www.facebook.com/allfreeclear.
Via Twitter: Log onto your Twitter account and tweet the Photo with the hashtags #allPigPens and #sweeps. You must be an active holder of a non-private Twitter account.
Via Instagram: Access the Instagram application on your mobile device, and post the Photo with the hashtags #allPigPens and #sweeps.
Do you clean your clothes with all®, America’s trusted premium laundry brand? Who is your favorite Peanuts character?