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From now through May 31ST, participants can enter the challenge by uploading 15-30 second videos to www.CareBearsShare.com, and using hashtag #ShareYourCare. Videos should identify how Care Bears fans share their care, based on four themes: Love, Care, Share and Help. Here is an example of New York – Sharing Their Care: https://youtu.be/JDIKmzEG4uM
Each week, one video will be chosen and the winner awarded a $500 pre-paid Care Bears branded Mastercard and prize pack. Videos will be judged on the following criteria:
· Best use of Care Bears brand
· Best use of Love, Care, Share or Help theme
· Most charitable
· “Awwhhh factor”
Then, from June 1 through June 7, fans will be able to vote on the four weekly winning videos to determine the video that will be selected as the grand prize winner. This winner will be announced on June 8 via social media and receive a $1000 pre-paid Care Bears branded MasterCard.
In addition to viewing submissions on CareBearsShare.com, fans can find highlights of the #ShareYourCare video challenge on all of the Care Bears social media. All winners and announcements will be communicated via social media.