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Get ready to “drop the mic” on the beauty aisles at Target stores this December. The Doux® (pronounced The Do) is a “new school” modern hair care system with an “old school edge.” With packaging that is bold and bright and product titles inspired by 90’s hip hop, The Doux is poised to kill it with those seeking a way to smoothing curly, kinky, and wavy hair into both, curly or straight styles.
Created by Maya Smith, a 25-year celebrity stylist and International Curl Master, The Doux was first launched in Europe in 2011 in response to her passion for helping people master the hair they were born with. STRAIGHT, NATURAL, CURLY, or RELAXED, according to The Doux, if you grew it, it’s ALL GOOD. “I was living in Germany at the time, had my own salon there and my specialty was helping clients to transition to a relaxer-free lifestyle. I’m obsessed with people maximizing the potential of the hair they were born with. Mastering curls is my passion and purpose,” explains Smith.
The people felt her passion through her products. The Doux blew up overseas so much so that it caught the attention of media in the USA. “Once we started getting press in the states the demand for The Doux was incredible. I had to return to the states and see this vision through,” Maya Smith explains. In 2014, Maya opened The DOUX Salon™ in Macon Georgia’s historic Downtown district and started selling her professional grade products at her salons and on-line.
Fast-forward three years and a lot of work and dedication, The Doux will arrive in Target stores, on Christmas Eve; no easy feat for an indie brand. “We are so excited to bring The Doux to the masses. It’s 20 years in the making. We listened to 20 years of feedback from actual clients from Minneapolis to Morocco. We listened to what people wanted, a salon grade, high quality product that delivered on its promises. Helping people to manage and maintain their natural hair and celebrate their own bold, unique style is what the last 25 years of my professional life has been about,” Maya Smith shares.
The Doux also redesigned its packaging, with the intention to disrupt the category. It’s bold with bright colors, which is the opposite of the more subdued look you see on the shelves currently. “I’m a fan of 90’s rap so I wanted to incorporate lyrics and titles in the packaging,” adds Smith. With titles such as Bonita Afro Balm, Mousse Def, Sucka Free, Fresh Rinse, and The Light, The Doux will most definitely catch the eyes of Millennials and Gen X’ers alike.
The Products:
Shampoo and Conditioner
*SUCKA FREE™ Moisturizing Shampoo
*FRESH RINSE™ Conditioner
Sulphate & Paraben-free Shampoo and Conditioning Duo with Shea Butter & Sea Silk. A gentle cleansing system for thick, dry, or color-treated hair. Ultra-hydrating conditioner has amazing slip for easy detangling. Sea silk smooths the cuticle, leaving hair frizz-free and full of body. MSRP: $12.99 each.
Stylers:
*BONITA AFRO BALM™ Shine Enhancing Texture Cream Delivers shine and manageability for pixies, Afro's, tapered cuts, and twist/braid/coil sets. Certified organic botanicals, alcohol & paraben free. MSRP: $15.99.
*MOUSSE DEF™ Texture Foam Non-flaking mousse gives definition to curly styles without stiffness, cloudiness, or crunch. Soy proteins and natural humectants make this humidity-resistant styling aid ideal for thermal styling as well. MSRP: $14.99
*THE LIGHT™ Shine Mist Preserves color and protects hair from heat styling. Reduces drying time and delivers weightless shine to finished looks. Adds natural luster to natural styles. Infused with Black Cacao, Passion Fruit, and Palm Oil. MSRP: $14.99.
Win It!
One person will win The Doux Sucka Free Moisturizing Shampoo and The Doux Mousse Def Texture Foam.
*This is a Rafflecopter giveaway open to residents of the USA.*
a Rafflecopter giveaway
85 comments:
I'd like to try the Sucka free moisturizing shampoo & the Light Shine mist.
I am most excited to try the shampoo.
I do like to try new shampoos so I would be interested in trying the shampoo first.
twinkle at optonline dot net
I would probably like to try the shampoo first.
I would like the texture foam. Thank you
candieluster(at)gmail(dot)com
Having curly hair I would like to try the texture foam. My hair has not been behaving well lately.
I would like to try the textured foam first! My hair has always been super straight but recently it's been curly, go figure! I haven't found that perfect product for my hair so this sounds perfect.
well i really love to try it all but for me i say the texture foam and shampoo are what i would try frist .
I'd like to try the shampoo
always like trying new shampoos
I would like to try their texture foam
tiramisu392 (at) yahoo.com
I am most excited to try the Sucka Free Moisturizing Sulphate & Paraben-free Shampoo from The Doux.
I am most excited to try the Sucka Free Moisturizing Shampoo.
I would love to use the shampoo the most but I think my son would love the texture foam the most.
I am most excited to try the Shampoo!
My flat hair needs that foam first!
I’m really anxious to try the texture foam. My hair does not have much body.
I'm most excited to try the shampoo
Thanks for the chance
I'm excited to try the shampoo. Thank you.
Most excited to try THE LIGHT™ Shine Mist
The texture foam!
I think the texture foam sounds awesome, the fact that it works well in a humid environment is a big plus for me!
Excited to try the shampoo.
I'd like to try the shampoo
I am excited to try the SUCKA FREE™ Moisturizing Shampoo!
The texture foam would be my first choice. Always need styling products.
The shampoo first!
mia2009(at)comcast(dot)net
I would like the textured foam to try first.
I want to try the texture foam the most.
The texture foam.
I would try the texture foam.
the shampoo
I would try the shampoo first
I am most excited to use the shampoo first
I defined;y want to try the foam.
I'd like to try the texture foam; bet it'd be helpful on my thin hair.
My hair could use some help. I would love to try the texture foam. Thanks for the giveaway!
I'm not really much of one for "foam," so I'm definitely interested in the excellent shampoo!
I'm most excited to try the shampoo.
shampoo =)
I'm one of those weird people that buy their hair products all by same brand. I think they are made to work together so first would would be the shampoo/conditioner then the mousse
The texture foam sounds like it would be fun.
Excited about the shampoo!
IS Google Friend Connect the same as Google+
Can you give me a link for google friend connect I cannot find
I am excited to try the shampoo.
The texture foam!
The texture foam! I'm a big mousse fan!
i use mousse everyday so i am excited about the mousse. i can't wait to try it.
I'd like to try the shampoo!
I would try the shampoo first.
I’m looking forward to try the texture foam. My hair doesn't have much body.
I would love to try the shampoo first.
I'm excited to try the shampoo. My hair is dry and brittle.
I'm more wary about the foam, so I'd say excited about the shampoo.
Excited about the texture foam
Excited to try the shampoo first.
The Doux Moisturizing Shampoo is my item of choice!
theyyyguy@yahoo.com
I would love to try the shampoo
I am most excited to try the shampoo first
I'd love to try the shampoo
I'm most excited to use the texture foam first!
The texture foam - always trying to use different styling tools.
After getting a new haircut, I am most excited about the texture foam! Thank you!
I would be most excited to use the shampoo!
I want to try the shampoo.
I'd most like to try the texture foam.
the shampoo.
The shampoo sounds awesome. It's always fun to try new products.
I really need the texture foam right now! My hair is thin and miserable!
I am most excited to try the Texture Foam first.
I'm most excited to try the shampoo first.
The shampoo first.
I would love to try the shampoo!
addictedtorodeo at gmail dot com
Ashley C
I would love to try the shampoo Thank you!
SUCKA FREE™ Moisturizing Shampoo seems like a great product
I'd like to try the shampoo.
I'd like to try the shampoo first. It sounds like a cool product.
I'd try the shampoo first. I think my daughters would love to try out the textures first.
I'd like to try the shampoo
I'd love to try the Texture foam. I need some oomph in my hair!
I am excited to use the shampoo
I'm excited to try the shampoo.
I'm excited to try the shampoo.
I am most excited to use the shampoo first.
I would love to try this shampoo; I am always on the lookout for better shampoos and conditioners; the texture foam would most likely go to my twin tweens.
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